March 5, 2025 | Los Angeles, CA — MedLegalNews.com — The wage theft prevention campaign led by the Labor Commissioner’s Office (LCO) has been relaunched under the Reaching Every Californian initiative to educate workers on labor rights, prevent wage theft, and strengthen workplace retaliation protections. The Department of Industrial Relations (DIR) is committed to ensuring workers understand how to identify and report labor violations.
Who the Campaign Targets
Since 2020, this campaign has focused on workers in low-wage industries, including agriculture, construction, warehousing, restaurants, and garment manufacturing. These industries often face high rates of wage theft and labor violations. Prevent Wage Theft
How the Message is Reaching Workers
The campaign will deliver information through radio ads, billboards, posters, and digital platforms. Key elements include:
- Radio ads airing in Southern California, the Central Valley, the Bay Area, and the Central Coast.
- Print ads placed in lunch trucks, supermarkets, laundromats, and salons where workers frequently visit.
- Digital and social media ads targeting workers, including Spanish-language platforms and screens in Mexican consulate offices.
Labor Commissioner’s Message to Workers
California Labor Commissioner Lilia García-Brower emphasized the importance of this campaign:
“We want every worker to know they matter. California’s labor laws protect all workers, regardless of immigration status. By documenting wage theft and contacting my office, they can defend their rights.”
Where to Get More Information
The campaign’s website, WageTheftIsACrime.com, offers plain-language information about labor laws and reporting wage theft.
For updates on workers’ rights, employment law, and legal protections, visit MedLegalNews.com.
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FAQs: About the California Wage Theft Prevention Campaign
What is the California wage theft prevention campaign?
The California wage theft prevention campaign is a statewide initiative by the Labor Commissioner’s Office to educate workers about their rights and how to report wage theft.
Who benefits from the California wage theft prevention campaign?
Low-wage workers in industries such as construction, agriculture, and restaurants benefit most, as they often face higher risks of wage theft and labor law violations.
How does the California wage theft prevention campaign reach workers?
The campaign uses radio, billboards, and digital ads, including multilingual outreach across California’s Central Valley, Bay Area, and Southern regions.
Why is the California wage theft prevention campaign important?
It helps ensure that all workers, regardless of immigration status, understand their rights and know how to contact the Labor Commissioner’s Office if violations occur.